Welcome to Ibex Analytics

Author: Ibex Analytics

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Big data analytics for your business

Big data analytics is the practice of using sophisticated analytical methods and tools to process and examine vast and complicated information in order to discover patterns, trends, and relationships, particularly those that are not clearly discernible using conventional approaches. Big data analytics may be used in a commercial setting to provide insight throughout the decision-making

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Benefits of data-driven marketing

A marketing strategy known as “data-driven marketing” is a method that bases choices and the overall course of marketing campaigns on the findings and interpretations of data and analytics. Using a marketing strategy that is driven by data has a number of advantages, including the following: 1. Customer-focused marketing and advertising The use of data

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How Does Recommendation Systems of Netflix, Amazon and YouTube Work

Data is the foundation for a personalized customer experience. If you have accurate data, you can use data science and machine learning to mold the whole client experience. Recommender systems are very effective customization tools because they are an excellent method for “discovery” presenting user’s stuff they would like but are unlikely to find on

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Artificial Intelligence (AI) simulation of human brain

The process of developing a functional computer model of a human brain or a portion of a human brain is known as “brain simulation.” The goal of research projects using brain simulation is to contribute to a comprehensive knowledge of the brain and, in the long run, also to aid in the process of identifying

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