Discover the subsequent $1 billion opportunity with the aid of our specialized Emerging Trend Identification Solution.
Retail
The omnichannel purchasing habit, dynamic competitive climate, and shifting customer product preferences are driving the fast evolution of the retail sector. Decision-making has become more difficult as a result of pandemic-related uncertainty since it is necessary to reconcile immediate needs with long-term strategic imperatives.
In this climate, the capacity to customize customer experiences, create responsive supply chains, and promote efficient assortment innovation are crucial success elements. In order to facilitate quick insight development, hypothesis testing, and learning, decision science techniques must also advance. Retailers can create additional
value through making effective use of data, DS/ML/AI algorithms, and technology that scales these solutions.
Featured Offerings
Shopper Insights & Personalization
Analytics Themes
– Segmenting and profiling of consumers
– Purchase sequence and market basket analysis
– Recommendation & Personalization
– Campaign design and rating of shopper behavior
– Attribution modeling and media mix
Site Selection & Store Planning
Analytics Themes
– The best new shop location choice
– Testing and measurement for innovations at the store level
– Planning for store employees in the front office, backroom, and service
– Impact assessment for store closures
Merchandising & Assortment Planning
Analytics Themes
– Market localization and clusterings
– Planning and optimization of assortment
– Planning for overall merchandise purchases
– Scores for customer and product affinities
Inventory & Supply Chain
Analytics Themes
– Sales and demand forecasting
– Inventory management
– Analysis of store-level out-of-stock against service level
– Analyses of supplier performance
Pricing, Promotions & Markdowns
Analytics Themes
– Optimizing consumer marketing
– Effectiveness of coupons and catalogs
– Effectiveness of direct marketing
– Promotion markdown optimization
E-commerce & Spend Optimization
Analytics Themes
– Search effectiveness & Ranking vs Sales Analysis
– E-commerce promotion effectiveness
– Cart abandonment analysis
– Product recommendation & personalization