Customer lifetime value prediction and customer segmentation are some of the major challenges faced by the marketers today. Companies have access to huge amount of data, which can be effectively used to derive meaningful business insights. ML and data mining can help businesses predict customer behaviors, purchasing patterns, and help in sending best possible offers to individual customers, based on their browsing and purchase histories.

Manufacturing firms regularly follow preventive and corrective maintenance practices, which are often expensive and inefficient. However, with the advent of ML, companies in this sector can make use of ML to discover meaningful insights and patterns hidden in their factory data. This is known as predictive maintenance and it helps in reducing the risks associated with unexpected failures and eliminates unnecessary expenses. ML architecture can be built using historical data, workflow visualization tool, flexible analysis environment, and the feedback loop.

Duplicate and inaccurate data are some of the biggest problems faced by THE businesses today. Predictive modeling algorithms and ML can significantly avoid any errors caused by manual data entry. ML programs make these processes better by using the discovered data. Therefore, the employees can utilize the same time for carrying out tasks that add value to the business.

With large volumes of quantitative and accurate historical data, ML can now be used in financial analysis. ML is already being used in finance for portfolio management, algorithmic trading, loan underwriting, and fraud detection. However, future applications of ML in finance will include Chat bots and other conversational interfaces for security, customer service, and sentiment analysis.